Tokenization: how it works in practice and what you really need to succeed
Tokenization is not a shortcut to success. But it can be a lever. It's a way to mobilize a community, raise funding, and organize your strategy – all in one process. We'll show you how it works and when it's really worth taking on.
Want to check if tokenization makes sense in your case? Let's schedule an introductory call.
Where do we start?
Tokenization doesn't start with blockchain. It starts with a conversation. Before we take any technological actions, we want to understand what you do, who you offer it to, and in which direction you want to develop your business.
The first step is a zero workshop – a two-hour online meeting. This is the moment when we jointly analyze the potential of tokenization in your case. We ask questions about your company, customers, product, and plans.
Based on this, we create a concept proposal, action roadmap, and estimated budget. Sometimes that's enough to start implementation. Sometimes it turns out that the project isn't ready yet. If so – we'll say it directly.
What does a good tokenization strategy include?
If the project is more complex, we move to a strategic workshop. This is a series of intensive sessions – often in person – where we develop a comprehensive strategy:
- the legal concept of the token,
- its purpose, value, and distribution structure,
- the communication model with investors and the community.
At this stage, we define what your token really represents, who will want to buy it, and why they would do it. We consider whether it enables, for example, profit sharing, voting rights, or access to specific functions. But above all, we design it to comply with legal regulations.
Many entrepreneurs later tell us that the strategic workshop alone allowed them to look at their business differently. That's natural – working on a token forces you to organize the entire brand narrative and precisely define what you actually offer to your customers and investors.
When is it worth starting at all?
For a tokenization project to have a chance of success, four conditions must be met.
First – a safe and well-thought-out legal concept that won't cause the token to be classified as a security. This can't be a loose idea. It must be a precise document – backed by regulatory analysis and adapted to the jurisdictions where you conduct communication.
Second – a clear value proposition. If you can't explain in one sentence why the token is being created and what the user gets from it – we don't move forward.
Third – a community or budget to build it. You may already have loyal customers or just be planning a launch – but in both cases, you need a plan to reach people who will trust you and want to be part of this project.
"The biggest risk in token issuance isn't technology – it's an unclear concept." — Kamil Planer, Head of R&D
How does the platform work?
On the technological side, we use ready, proven solutions – Fundraise, Fundswap, Fundvote, and Fundshare are modules that can be combined depending on needs. They enable token issuance, secure trading between investors, voting on DAO decisions, and managing profit distribution.
The whole can operate, for example, on EVM blockchains – such as Polygon (low transaction costs, strong community) or Base, supported by a large, regulated exchange.
"We designed the platform so that blockchain is invisible. It simply shouldn't get in the way." — Dmytro Morozov, CTO
This means the user doesn't need to understand what a wallet or transaction hash is. They should get access to the token in a simple and intuitive way – like any web application.
What should you watch out for?
Every tokenization project must be legally secured. First – the token cannot be a security (if you don't want to enter full financial market regulation). Second – you need to consider the regulations in the countries where you direct your communication.
In practice, we often use DAO as a model for managing part of the funds – which enables joint decision-making by the community and limits the issuer's liability.
"For the community, it doesn't matter if it works on blockchain. What matters is whether it works at all." — Wojciech Bąk, CEO
Where does it work best?
Tokenization works well in B2C companies – it allows reaching a wide group of small investors who can simultaneously be loyal customers. They'll invest a small amount, but will stay with you for a long time and will want the project to succeed.
It also works in B2B – often even more effectively. You can invite your customers, distributors, partners to co-ownership. They better understand how your model works, can assess value, and are willing to enter a project that already serves them.
B2B is more predictable, allows building concrete relationships and basing on data. Tokenization then becomes not just a way to raise funding, but part of a sales strategy.
Effects go beyond tokenization
Everything created during the process – from strategy, through brand, to materials – serves not only token issuance. These are elements that also strengthen your daily business:
- communication update,
- better customer onboarding,
- building social channels,
- new visual identity,
- process organization.
"Tokenization forces companies to define their value proposition. It's the most important strategic exercise you can do." — Radosław Ordyniec, Head of Growth
Example? Milky Ice – an ice cream chain operating in several countries, raised over 7 million PLN through tokenization. But equally important: it built a community of 500 active investors who co-decide on development directions within a DAO and simultaneously support brand promotion on their social media profiles.
What can you do now?
If you have a community, an idea, and determination – tokenization might be something for you. You don't need to know technology or have a ready platform.
Take the first step. Fill out a brief or sign up for a zero workshop. We'll see if it makes sense and propose a concrete plan. If it's not worth it – we'll say so honestly. And if it is – we'll guide you through it from A to Z.
Want to check if tokenization makes sense in your case? Let's schedule an introductory call.