I click to invest – but what is a wallet?
Imagine you want to invest in an interesting project. You visit the website, everything looks professional. You click "Buy token" and... encounter strange messages:
"Install MetaMask", "Save your seed", "Approve transaction on blockchain".
Stop. Wasn't it supposed to be easy?
This is exactly what thousands of users outside Web3 experience when trying to enter the world of decentralized applications. For many of them, this is the moment they give up. And yet technology should be invisible – it should work in the background. And that's exactly what Fundset does.
Why decentralization is not a slogan
Decentralization is not a technical whim. It's a real answer to concrete threats:
- Security – in centralized platforms, one data breach or technical error is enough for millions of users to lose their funds.
- Trust – a user who manages their assets themselves knows that no one can "freeze" or take them over.
- Responsibility and transparency – all actions are recorded on the blockchain. They cannot be changed or hidden.
- Regulatory compliance – decentralization eliminates intermediaries, which aligns with legal requirements (e.g., MiCA: Chapter V, Art. 45) regarding transparency, data protection, and auditability.
For the project owner, this is the foundation of credibility.
For the user – a guarantee that their funds are truly theirs. Like cash in a pocket: no one, not even the platform creators, can touch them.
But... decentralization scares people away
The problem is that technical decentralization usually came with terrible UX.
- A new user must install a wallet.
- Understand what a seed phrase is – unique 12 words that work like a safe key. If they lose it – they lose everything.
- Go through a complicated transaction process.
As a result, only the most determined (or advanced) users complete onboarding. The rest drop out along the way. And this costs Web3 projects real money – in the form of lost users and token sales.
Account Abstraction – decentralization with a human face
Fortunately, today we have a different approach: Account Abstraction. This is a breakthrough Ethereum standard (ERC‑4337) that allows creating a fully decentralized wallet... without needing to talk about a wallet.
The user only sees a "Sign in with Google" button. Underneath, an advanced system operates that guarantees security, autonomy, and regulatory compliance.
How does it work?
🔒 Smart contract wallet instead of a regular wallet
Instead of one private key (like in MetaMask), each user gets a smart contract – a wallet managed by code stored on the blockchain. This code operates autonomously and immutably. No one – not even the platform creators – has access to it.
🧠 No central key storage
Fundset uses MPC (Multi-Party Computation), so keys are distributed between the user and their device. They are not stored on a server. Even if someone hacked the infrastructure – the funds cannot be stolen.
📜 Ethereum ERC‑4337 standard
This is an official standard that allows, among other things:
- approving transactions without fees (gasless onboarding),
- wallet recovery without a seed,
- implementing security features like 2FA or amount limits.
🧳 User autonomy
If the user wants, they can transfer their wallet, e.g., to MetaMask. Nothing restricts them – they have full rights to their funds.
🔍 Transparency and auditability
The wallet code is open-source, and its logic is visible on the blockchain. Everything can be verified – nothing works "magically" or behind the scenes.
What does it look like in practice?
| Feature | MetaMask (classic wallet) | Fundset (Account Abstraction) |
|---|---|---|
| Installation required | Yes | No – works in browser |
| Resistance to user error | Low (seed loss = fund loss) | High (account recovery, 2FA) |
| Transaction cost | User pays | Possible coverage by application |
| Regulatory compliance | Possible | Full compliance: KYC, AML, MiCA-ready |
Business benefits: fewer barriers, more users
This isn't just about UX – it's pure business:
- Better conversion – users complete the purchase process because nothing scares them away.
- Lower support costs – no seed and wallet problems = fewer tickets.
- Greater reach – you can finally reach people outside Web3.
- Legal compliance – Fundset offers audited contracts, KYC, AML, operational transparency, and full MiCA compliance.
In short: you make Web3 accessible to everyone.
Want to start? You don't need to know blockchain – just know your vision.
Fundset works under your brand, in your domain, according to your rules.
And your users won't even notice that blockchain is working underneath.